Mars conducts real life screening of its brand-new prototype Ares 1 out on the CTOTY tracks.
The intergalactic team at Mars Campers saw the Camper Trailer Of The Year competition as a suitable introducing pad for marketing research on its new offroad discovery covering, aptly called the Ares 1. It appears that Ares 1 was the name assigned to a new staff launch car being developed by NASA as part of its Constellation Program. The Ares 1 was planned to supersede the space shuttle with improved general safety, integrity and cost-effectiveness and, for this reason, a well chosen title for the all brand-new Mars Ares 1 camper trailer.
The name originated in ancient folklore with the Roman God ‘Ares’ being the boy of Zeus as well as Hera. Ares was stated to ’em body the physical valour required for success in war’ as well as was very closely related to one more God, namely ‘Mars.’.
Is it a camper trailer? Is it a hybrid? Is it a tiny caravan? We don’t really know, as it stands deliberately all on its own.
SPECIFYING THE PRINCIPLE
Mars accomplished comprehensive market investigation and also discovered a growing group of customers to offer with the Ares 1. There’s a mind-blowing range of campers and also caravans readily available that frequently puzzles buyers looking for a suitable choice, and lots of with more bells and whistles than a taking a trip circus. Nevertheless, Mars’ research study returned the adhering to prerequisites:.
The new principle needs to be maintained small and light-weight to fill up space in pulling suitability with traveler cars as well as mid-range Motorhomes.
It needs to have aerodynamic on-road as well as difficult offroad abilities, possibly except the die-hard bush-bashing society, yet absolutely ideal for far away on rough corrugations, quickly passing through sandy stretches as well as with the equilibrium and clearance for considerable offroad touring.
It should be extremely simple to use and to travel with.
It has to have outstanding inner head height and also quantity, catering to a promptly growing populace of very high people.
It must have an optimum footprint similar to usual towing automobiles.
It needs to have a distinct look and feel with optional designs.
It should have practical water and also power centers.
It has to be exceptionally comfy, enticing, trend setting and also budget-friendly.
It needs to fit resting quarters for 2 grownups and 2 children without surpassing 14ft in length.
UNDER THE MICROSCOPE
We have to compliment Mars Campers for bringing its new idea to the courts for complete examination and comment prior to going to market as part as its r & d. The results are really encouraging with its concern of ‘more clearance with less weight and much better offroad compared to a caravan’, calling loudly in our ears. There’s no denying that the Mars Ares 1 concessions but develops.
GOING TO FLY CURRENTLY
Our CTOTY courts were confronted with the theme from Rocky being blasted via the amusement system as we unlocked to reveal the first assessment of the concept trailer. Our initial outside perception of the Ares 1 had us all whispering “wow, it’s high” until we were presented with the principle as well as obtained our very own heads around the customers it had in mind.
Prima facie, we considered it in the hybrid classification, however, it really stands alone with marked differences to the hundreds, if not thousands, of competitive offerings. We were looking at the unit with our specialized offroad camper goggles rather than the specific niche mid-range target market. It is a trailer that could be lugged financially, yet can still find the coastline or over a high nation goat track.
Its overall height of 2.65 m remains in the top variety for camper trailers yet appropriate for the caravan market. It could be a little noticeable in limited bush circumstances, nonetheless, it permits the massive benefit of very high internal headroom to match our growing generations of characters. I can’t tell you the number of times we get asked to advise campers suitable for high people and frequently stumble for a response. These are the specific niche purposes that might only concern tiny percents of a big market yet still suggest significant total success.
The composite aluminium shielded roof covering stands out open conveniently providing a massive feeling of volume inside the trailer despite your individual measurements. It additionally produces a real feeling of well-ventilated protection by camping under a solid roof covering rather than canvas.
The total size is 2000mm, a plain 20mm bigger compared to a Toyota LandCruiser, which is very little greater than a Nissan X-Trail (1820mm), Ford Ranger (1850mm) or HiLux (1855mm). The inner size has actually enabled optional formats consisting of a huge dining room with drop-down table producing a massive full-width bed with the length to conveniently satisfy tall campers. There are choices for a more portable east-west dual bed, or perhaps even twin solitary with optional ‘step beds’ for the kids. The interior length includes in the pleasing feel of space as well as quality windows with mesh screens and drapes all round including in the feel.
The camper supplied for assessment at CTOTY was fitted with the big exchangeable table option, and also it was merely substantial! There was an area for at least 8 grownups to be seated pleasantly on the thick, extremely well-upholstered paddings that double as the bed mattress. I have no doubt that this camper will end up being the center of undercover enjoyment when the ashes die during the night, as well as in inclement weather. The idea version had too many tiny cushions for the courts’ taste, nevertheless, that has actually now been fixed for production designs. The model was truly extremely easy inside with the huge doorway on the back traveler side causing a single level floor with the major storage benches on the rear wall and the dining room occupying the front section.
SPLIT As Well As DOMINATE!
Our judges were certainly separated concerning the inner kitchen cabinetry and its finishes, yet there is no doubt that brand-new fads could be facing. I personally didn’t like the dealt with wood edges on the plywood, yet other judges did– mainly the more youthful ones who were pleased to see some wood-grain rather than laminates. Further investigation has actually disclosed that the sides are available with laminate edges as an alternative as it is, in fact, a cheaper process compared to the manually extensive clear layers. The back wall has a full-width cupboard with a helpful extended benchtop, top console full with the stereo as well as storage pigeon openings listed below for kitchen and also basic items. There is an installing placement at the base for a portable electrical refrigerator that should be pulled forward for leading opening. It’s a little bit cumbersome and Mars depictive Celso Prado, as well as I, have actually been going over more options in this area for higher accessibility, including an interior slide.
Whilst numerous could like the simplicity of the open pigeon-hole storage, I didn’t and also I heard others imagine the state of their Wheaties and also Vegemite in the early mornings. Mars is currently supplying numerous options consisting of fold-back covers for the existing closets throughout to custom cabinetry complete with turning doors, tools cabinets and so forth. Yet, if you like it the way we saw it, you can still order it in this way as well as conserve some money!
There’s quality home windows on every wall surface, as well as zippered screens on the pop-up roofing system awning giving every possibility for fantastic natural illumination and also air flow, however when ol single hits the perspective, there is a wonderful option of job and mood illumination throughout including a lengthy LED strip over the benchtop.
Generally, this prototype provides an extremely straightforward choice to the intricate world offered by numerous camper trailers, and also I am advised of the old concept that typically brings about success, Keep it straightforward, dumb (KISS).
Mars has actually invested 11 years in the offroad camper market, figuring out what works as well as just what does not. The Ares 1 is improved a very strong complete chassis foundation with our demonstration system being used with its own fully independent swing arm suspension total with coil springs and also twin shockers per side. It has 12in electrical brakes as common as well as whilst our demo system had breakaway brakes fitted it certainly didn’t need them with the Tare of simply 1200kg and an ATM MACHINE of 1800kg. Out in front, we found an A-framed drawbar full with DO35 offroad combining, hand-brake and also removable jockey wheel. There is a 65L stainless water tank up front that is completely shrouded with galvanised plate. Water is an essential of life so I would definitely suggest the optional 2nd water container taking the ability to a more generous 130L.
There’s a huge toolbox with a single section swing cover that rotates to the vehicle driver’s side for superb kerbside access to the huge storage location where you could store all of your needs consisting of jerry could. A changeable mesh stone guard surrounds the front of the trailer as well as all of the lower sections are checker-plated alloy for defense and also long life.
The kitchen area on our model was a little fundamental with the guys from Mars having functioned all the time to just complete the camper for the event in an extremely short time. Therefore, we didn’t get to see the addition of the outdoor awning, or enhancements to the stainless steel slide-out cooking area that currently includes a three-burner range, pressurised water with the stainless sink, tools cabinet, even more storage and extendable bench room. The initial as presented was just a stainless-steel twin-burner with sink.
The Ares 1 is fitted with a single 100Ah AGM battery as well as can accommodate strong photovoltaic panels on the roofing with portable versions offered as more affordable alternatives. Mars favor focusing its efforts on solar efficiency instead of storage space capability making use of tidy renewable power plus the Anderson plug for car charging. There is an AC/DC 25A battery charger to top up the battery in the house or on powered campgrounds.
Whilst the Ares 1 was originally fitted with a long-term diesel warm water system under the bed it has now moved to a new portable, cartridge type unit that adds flexibility as well as opens up the area for more batteries and so forth. I personally like the suggestion of integrating a different portable shower/toilet camping tent giving at least some privacy from you travel buddies.
CONGRATS As Well As MANY THANKS FOR COMING!
The great males from Mars deserve a hearty congratulation for disclosing their brand-new concept to all of the courts as well as competitors alike at the CTOTY competition on Bribie Island. They definitely just weren’t there to win; they were there to continue their market appraisal prior to going into complete production. Advancement of new ideas takes rather some time, as well as the Mars group, has approved congratulations and objection with the exact same vigour.
It’s excellent to see Mars focus on various options for old problems and also creating a product with a real factor of difference in the camper trailer/caravan market.
There are few competitors with an equivalent item that was offered fully examination at the event, also testing the harsh offroad and also coastline going across course with all the various other rivals.
It’s great to see Australian development with the design, first manufacture and also testing all carried out in Australia. When refined as well as complete production the Ares 1 will most likely be produced to high requirements in China, nevertheless, consider this; the Mars facilities in Brisbane, as well as Melbourne both, use around 15 staff members each, and also each of their 23 Australian dealers uses in between 2-5 individuals each. There are an additional 140 people used in the Chinese manufacturing complex, creating more than 150 campers monthly for Mars Campers. Mars is honored to disclose annual 20-40 per cent growth year on year given that creation some 11 years back. The Ares 1 has actually currently brought in over 100 enquiries with a variety of forwarding orders.
Is it camper trailer hire, or is it caravan hire, or motorhome— who truly cares? The Mars Ares 1 is about to launch with a genuinely unique principle.